Inspiration comes from anywhere and anything, and in the case of this Valentine’s Day card it came from Fabra’s adorable Boston Terrier, Archie! As the intern here at Paper Source, I’ve gotten the chance to observe the unexpectedly extensive process that one simple greeting card design goes through, before winding up at our stores ready to be sold.
The first step after an idea is conceived is its design. Elements such as print method, fonts, color, size, imagery, and copy all must be taken into account. For this card, one of our graphic designers, Elaine, used an existing image of a Boston Terrier as inspiration for her hand-drawn computer image. She made sure that the dog had the right angle and facial expression in order to create a strong composition with lots of character. Once the design is created, it goes through an approval process. Often there are color, composition or sentiment tweaks that must be made in order to prefect the card.
Something I was able to help with this summer was brainstorming the messages that will be displayed on the inside and outside of new card designs. Paper Source is all about collaboration, especially in design where the more ideas and perspectives the merrier.
Next steps in the development process include envelope color and packaging selection. These Archie cards were sold as a greeting card set for Valentine’s Day and because Archie is a letterpress card, he is packaged in a paper box, rather than banded with a plastic sleeve.
Once all of these elements are approved the card is ready for production. Something you may not know, is that all of the Paper Source designed cards are packaged and distributed right here at the headquarters in Chicago (and yes, they are printed locally, something I was happy to learn too)!
I hope this gives you some insight into how much thought and work goes into every Paper Source product. Working here has opened my eyes to all that must be taken into account, in order to turn creative ideas into reality, every day!